First there was Michael Graves, then Mossimo - now add 'King of Whimsy' Philippe Starck and Todd Oldham to the list of designers doing an exclusive line for Tar-jé (Target). I've said it before and I'll say it again, I applaud Target for their 'design for the masses' approach - they know consumers crave design that's smart and interesting, and Target makes it accessible and affordable. In fact, I understand that Starck's line will consist of 65 exclusive household items all priced at around $10 US. Bravo!