People are wondering about a commercial that's being played in theaters before The Return of the King movie for a too-good-to-be-true robot called the NS-5, and their website, iRobotNow.com. A quick check of the WHOIS registry reveals that the site is registered to Twentieth Century Fox Film Corporation. It's probably just a stealth marketing campaign for I, Robot, Fox's new movie based on the Isaac Asimov novel that is due out next year (the references to the Three Laws are a dead giveaway). Thanks to Gizmodo for the scoop.