Okay, after viewing the trailer for a 2^nd and 3^rd time, I have to say it looks pretty damn cool. What isn't cool is that Apple requires QuickTime 5 Pro to view the large version - which costs a hefty $29.95! Now I've been meaning to buy QT5P anyhow since my video editing projects demand it, but I'm pretty sure I'm in the minority at being okay with this. Does this herald the end of free content from Apple? Are they changing to a tiered subscription model for QT Pro owners? This could get ugly.